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OVERVIEW

SELLING STRATEGIES

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To effectively prepare your home for the market and to ensure we provide maximum exposure via our global connections we utilize our in house marketing department.  which excels in the art of branding properties and developments.  A team of graphic designers, analysts, tech gurus and marketing specialists offers strategically driven marketing solutions for buyers, sellers, developers and investors across the globe. The creative team leverages relationships with traditional and new media outlets, as well as the most emergent technologies and social media strategies, to ensure maximum exposure for the properties we represent. Navigate works to bring properties to life in the most comprehensive and compelling way possible, Every property has a story. We would love to tell yours.

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OUR SELLING PROCESS

I value 1:1 relationships and have the utmost respect for the work we do together. I love working collaboratively with you to achieve your goals. I am committed to transparency and integrity. Using my professional experience and motivated enthusiasm, I will work step-by-step with you to achieve the outcome you're seeking by developing a tailored marketing plan, briefly outlined below.

6 SIMPLE STEPS

PRE-SALE PREPARATION _ _ _ _ _ _ _ _ _ _ _ _ _ _ _01

One of our agents will meet with you to learn about your property's history, determine the amenities, recommend any needed improvements to best position the property, and ultimately define your goals. A Competitive Market Analysis (CMA) will be prepared and reviewed with you. Ultimately it is up to you how you would like to price. Throughout the process, we will also advise you on any potential reports that may be required prior to your property's Listing going live.

 

STAGING & IMAGERY _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 02

If needed, we will collaborate with you and a stager to tastefully update furnishings. Once staged, we will coordinate and manage a photo/video shoot, and if applicable, capture drone footage, all at the optimal time of day. A tasteful "For Sale" sign will be installed on your property, if allowed.

THE ART OF SHOWING _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _03

Once we've captured compelling imagery and materials have been created, your listing will be featured on the local Multiple Listing Service, (MLS), villagesite.com, and a plethora of affiliate and syndicated websites. Broker's tours will be held during the week (with your approval), and we will gather feedback from other Agents as to how the property is positioned. A welcoming, carefully considered, and optimal showing path will be developed.

MARKETING YOUR HOME _ _ _ _ _ _ _ _ _ _ _ _ _ _ _04

Our Marketing team will work with your Agent to create a custom marketing plan, including beautiful and vivid marketing collateral, including flyers, brochures, and postcards. Your property will be advertised in local publications. Every detail will be made to make your homes first impression spectacular!

DIGITAL MARKETING _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 05

Over 90% of home searches begin on the web, meaning the first showing is online. Digital visibility is essential in marketing your property effectively in today's crowded marketplace. Web placements offer global reach and instant access to your listing. To stay ahead of the curve, your home will be featured on navigatre.com as well as a number of high-traffic real estate sites. We actively market our listings on social media platforms, including Facebook, Instagram, Pinterest, Twitter, and YouTube.

ESCROW & CLOSING _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 06

We will present and review all offers with you and tactfully represent you in all negotiations. Our Agents are experts at orchestrating what can be a complex and tedious process.

We will skillfully navigate you through the escrow process and guide you through inspections, any requests for repairs, loan processing, title work, disclosures and insurance clearance. We take our responsibility as your fiduciary seriously and we look forward to celebrating with you upon successful closing.

WHO YOU WORK WITH MATTERS

Helen Laird Color

Wherever you're going... We'll get you there!

We see home as more than a house, so we approach real estate as more than a transaction. It's how we build relationships - by making people feel happy and confident about the biggest investment of their lives. This is more than our profession; it's our passion because our family never forgets how much home truly means to you and your family. So when you're ready for your next moment or your next adventure, call Helen, she'll help you get there.

Helen Laird Client Collage
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CLIENT

TESTIMONIALS

WHAT MY HAPPY CLIENTS SAY...

Helen was great with taking us to showings, knowing the kind of place I was looking for and finding places within my price range. She helped me in knowing what to look for as we went to viewings such as things that may need work now in the future and any possible stipulations we should make with sellers, and was not afraid to be critical of what we viewed. She also negotiated a great warranty for me with the seller which I absolutely needed when I finally did purchase.

-Curran Talpade
Bought a Single Family home in 2024 in Vacaville CA.

HELEN IS GREAT! she is honest, she is always available if you have questions. She gets to know her clients and goes above and beyond in finding what you want and need. She is always there for you and for buying a first time home can be stressful but she was there the whole way through it.

-Sabrina Sandoval
Bought a Single Family home in 2024 in Vacaville CA.

Helen was in constant contact with us throughout the sell of our house. She was very knowledgeable and helped us get the best deal possible for our home. She had a great personality and down to earth and made the process less stressful. I would recommend her to anyone looking to buy or sell.

-Tim and Tina Christian
Sold a Single Family home in 2023 in FairfieldCA.

WHY NAVIGATE REAL ESTATE

Global Connections

Connected to over 460,000 Agents Worldwide in more than 100 countries you can be assured your home will be seen around the world.

Market Share

With over five decades of combined real estate experience, our team of agents and local experts bring an exceptional level of knowledge, teamwork, and diligence to help clients achieve their real estate goals.

$4.0+ Billion

Thousands of properties sold. Over $4.0+ billion in combined volume. You can trust your dealing with experts who will get it done

Happy Campers

Check our reviews. Our client's love us. We put in the work, and always put you first. Trust, integrity, honesty and passion!

If you live here already, you know how blessed we are. If you're considering living or investing here, you've probably experienced some of the area's extraordinary possibilities: country settings and small-town communities; enthralling agricultural beauty, and true farm to fork lifestyle, If Northern California is your real estate destination, you've arrived at the right spot. Whether you're looking to buy your first home - or to sell an estate - expect nothing less from us than a Meritage blend of real estate expertise, professional service, creativity, and a passion for achieving your goals.